An Argentinian photographer based in Barcelona since 2001. He has over 20 years of experience, specializing in photography for advertising, portraits and fashion.

Juan works for several countries in Europe and also in America and has produced campaigns for brands such as Adidas Argentina, NBA, Nike, DirecTV, FCB Barcelona Football Club, 3M, Bimbo, Coors Light, Zurich Insurance, the City of Barcelona, Cheerios, Nestle, Cacaolat and La Caixa.

Over the years, Juan has worked for agencies and production companies worldwide, Tiempo BBDO, DDB, Grey, Conill, JTW, Tapsa, Evil Love, Small, SCPF, McCann Erickson, Comunica + A, Draft FCB, Y & R, Alicia, Bromley Comunication, BUM, Rapp Collins, Albiñana Films, Lee Films, Continer One and for various print media and published in magazines like Playboy, Hello, La Vanguardia magazine and H Magazine. His work has been exhibited in Europe and America.

In 2006 he was presented by the AFP (Association of Professional Photographers of Spain) with two awards of LUX silver medals for his work in the categories of nudes and fashion, and in 2010 and 2011 he received two gold medals at the Addis Advertising Awards in USA. Juan currently combines his work as a photographer with the production of video clips, as well as being a professor in the Master of Advertising at the European Institute of Design.